Moving from Traditional Change Management Metrics to Business Outcome Impacts with Objectives, Key Results, and Activities (OKRAs)

Title: Defining the Value of Change Management: Moving from Traditional Change Management Metrics to Business Outcome Impacts with Objectives, Key Results, and Activities (OKRAs)

Presenter:  Anthony (Tony) Cannon, CEO & Principal Strategy and Performance Partner, Leaning Forward Consulting

Description:

This session focuses on redefining how Organizational Change Management (OCM) value is articulated and measured—shifting from activity-based and sentiment-based metrics to demonstrable business outcomes.

Participants will explore why the value of change management is often misunderstood by leaders, and how Objectives, Key Results, and Activities (OKRAs) provide a common language that bridges change, technology, and business strategy.

Through practical examples and a detailed use case, the session demonstrates how to translate traditional OCM efforts into measurable outcomes such as customer satisfaction, delivery predictability, and time-to-market.

The presentation concludes with a structured approach for applying OKRAs directly to change initiatives to strengthen executive alignment and credibility.

Skill Level: Advanced

Learning Objectives:

1. Learn how to link change management objectives directly to enterprise business outcomes using the OKRA framework.

2. Develop the ability to translate change management metrics into language senior business leaders understand and value.

3. Apply a repeatable, outcome-driven method to quantify and communicate the impact and ROI of change management initiatives.