Change initiatives thrive when leaders don’t just authorize change—they champion it. In this session, Jason Rubsam draws on insights from ACMP, Prosci, and three decades of experience to explore how change managers can engage, equip, and elevate sponsors at every stage of the journey. You’ll learn what effective sponsorship looks like, how to coach and support leaders through real-world challenges, and what to do when sponsorship is weak or missing altogether. This session is designed for new and mid-level change practitioners looking to sharpen their approach and build stronger, more resilient sponsor partnerships.

About Jason Rubsam
With nearly 30 years of experience in Information Technology, Jason Rubsam has helped organizations evaluate, design, deploy, and adopt new systems with a people-first mindset. Since joining Wabash in 2017, he transitioned from IT into Change Management in 2019 and now serves on the Wabash Management System team. In this role, he supports cultural transformation by blending change management and Lean principles to equip employees with the clarity and capability to solve problems, continuously improve processes, and grow as individuals. Jason lives in rural Michigan, works remotely, and enjoys photography, spending time outdoors, and life with his wife Julie, their two cats—Merl and Leo—and keeping in touch with their son Ash, who attends the Herron School of Art and Design in Indianapolis. He is a Certified Change Management Professional (CCMP), a Prosci® Certified Change Practitioner, a Lean Six Sigma Green Belt, and a Microsoft Service Adoption Specialist.